Search Engine Marketing

SEO Is Not Dead - But Search sure is different

Hey team, let's gather 'round for a moment. Maybe grab some water, as we'll want to be really clear-headed for this. It feels like we're standing at a significant turning point, a genuine shift in how search and discovery work, and it's all being driven by AI. If 2024 felt like a big year for this, 2025 looks like it's going to be even more transformative, bringing both exciting possibilities and real challenges. For a long time, we've focused our conversations on search. We've spent a lot of time thinking about keywords, backlinks, and how high we rank, those '10 blue links'. We've even built...

SEO
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Search Engine Marketing

I just dont understand SEO!

Alright, kiddo, let's talk about something super cool called SEO! Imagine you have a treasure map, and you want everyone to find it. SEO is a bit like making sure your treasure map is the best and easiest one for people to discover. First things first, what's a treasure map without any hints or drawings? SEO is about making your website (kind of like your treasure map) have all the right words, pictures, and secrets so that when someone looks for something like your treasure, they find your map first. Okay, think about when you're searching for your favorite toy in your room. You look in diffe...

SEO
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Search Engine Marketing

Is Your SEO Provider Taking Care Of You?

Common Deficiencies in SEO Services and Reporting Styles: Lack of Transparent Reporting : Some SEO services provide vague or insufficient reporting, failing to offer clear insights into the strategies implemented, their outcomes, or the metrics used to measure success. Overemphasis on Vanity Metrics : Services may focus solely on metrics like traffic volume or keyword rankings, overlooking more meaningful metrics tied to conversions, engagement, and ROI. Failure in Customized Strategy Implementation : Often, SEO services apply a one-size-fits-all approach, neglecting to tailor strategies to in...

SEO
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