Creativity isn't just thinking outside the box. It's realizing the box was a bad idea to begin with and turning it into something useful, like a jetpack.
Built to Perform. Designed to Protect.
Custody & Agency is a strategic marketing infrastructure firm specializing in high-compliance, high-competition sectors. With over two decades of combined leadership experience, we serve banks, law firms, credit unions, healthcare providers, insurance companies, real estate teams, and pharmaceutical brands—while bringing the same tier of execution to artists, trades, and startups who deserve world-class systems from the start.
We build layered solutions that integrate compliance, security, creative clarity, and human-centered UX into powerful platforms. From OverwatchIQ—our brand intelligence system—to Amplify Creative, our performance-first content division, and ProjectForge, our campaign execution framework, we don't just do marketing. We build ethical engines for scale.
Executive Team
Joshua Gallagher
Founder & Senior Intelligence Analyst
Joshua brings over 15 years of hands-on experience in creative direction, strategic campaign management, and digital compliance infrastructure. In the old world of print journalism, he did everything: wrote the stories, edited the copy, designed the layouts, chased down leads, and convinced businesses to buy ads.
As both strategist and creator, he merges deep knowledge of global SEO optimization and compliance frameworks with an artist's eye for tone, timing, and experience.
Justin Deruso
Director of Experience & Fintech Strategy
Justin brings a rare balance of creative intuition and operational discipline. With deep roots in user experience strategy and customer journey optimization, he has guided numerous fintech startups through high-stakes go-to-market moments.
At Custody & Agency, Justin is the connective force between product, design, and conversion. He ensures that every touchpoint reflects your brand's intention while aligning with platform limitations.
Stephen Grasso
Technical Director & Lead SEO Architect
Stephen grew up inside a family business, learning the rhythms of service, accountability, and entrepreneurial survival. With a formal background in computer science, he understands both human and technical realities.
At Custody & Agency, Stephen leads the charge on performance architecture, secure search engine optimization, and systems that scale. He dominates in search without violating ethics.
Quis custodiet ipsos custodes?
Philosophy & Infrastructure
OverwatchIQ
Operational intelligence for brands. We designed it to monitor the volatile overlap of SEO visibility, social media performance, compliance indicators, and reputational anomalies.
ProjectForge
The invisible engine behind everything we build. It standardizes quality across builds, integrates compliance steps, and ensures every action is documented and strategic.
Amplify Creative
Content built for performance and protection. We solve the specific problem: how to produce beautiful, high-converting creative that doesn't violate legal or ethical constraints. Where regulatory precision meets creative excellence.
Our Capabilities
- ▸ WCAG, ADA, and accessibility-driven web infrastructure
- ▸ HIPAA, GDPR, and CCPA-compliant marketing ecosystems
- ▸ Bar association and RESPA-compliant content strategy
- ▸ NCUA, insurance, and state financial compliance review
- ▸ Secure data architecture and performance-first hosting
- ▸ SEO and paid media execution in regulated industries
- ▸ Email automation and creative governance
We solve any funded problem
Whether you are a risk-heavy institution or a small team with a vision, our infrastructure is ready to serve your mission.
Request Strategy Session