Bank Marketing Agency Built on Regulatory Expertise & Proven Campaign Results
We don't do generic financial services marketing. Our team has managed hundreds of bank campaigns across deposit growth, loan origination, branch launches, and digital banking adoption—all while navigating FDIC compliance, Regulation Z, Truth in Savings, UDAAP, and fair lending requirements. Deep core banking integration experience with FIS, Fiserv, Jack Henry, and proprietary systems.
Request Campaign ConsultationThe Real Problems Banks Face With Marketing
Most marketing agencies talk about "financial services" generically. We speak bank operations: deposit runoff, loan portfolio mix, NIM compression, branch rationalization, digital adoption rates, and the compliance landmines that kill campaigns before launch.
Regulation Z & TILA Non-Compliance
Loan advertising that violates Truth in Lending Act disclosure requirements triggers consent orders. APR calculations, finance charge disclosures, triggering terms—every mortgage, HELOC, auto loan, and credit card ad needs legal review before deployment. Regulation Z §1026.16, §1026.24 compliance is non-negotiable.
Truth in Savings APY Calculation Errors
Deposit product advertising under Regulation DD requires precise APY disclosure, compounding method statements, minimum balance requirements, and fee schedules. Marketing CDs, money market accounts, savings, and checking products without proper APY calculations violates 12 CFR 1030.
Fair Lending & ECOA Violations
Marketing campaigns that inadvertently target or exclude protected classes violate Equal Credit Opportunity Act and fair lending laws. Geographic targeting, demographic filters, income-based audiences—every parameter needs fair lending analysis to avoid disparate impact claims.
Core Banking System Integration Failures
Disconnected marketing tech stack from core systems (FIS, Fiserv DNA, Jack Henry Silverlake, Temenos T24) creates data silos. Lead routing breaks, account opening abandonment spikes, cross-sell opportunities missed—integration with core, online banking, and loan origination systems is mandatory.
Branch vs Digital Channel Cannibalization
Digital banking campaigns that don't account for branch economics cannibalize high-value branch relationships. Marketing strategies need branch network optimization analysis, MSA-specific targeting, and branch-digital hybrid models that maximize lifetime value per account.
Deposit Runoff & Rate Sensitivity
Rate-chasing campaigns attract hot money deposits with high beta. Effective deposit growth marketing balances cost of funds, retention modeling, and relationship depth. Marketing high-yield savings without understanding deposit duration and customer tenure economics destroys NIM.
Strategic Bank Marketing Services With Compliance Built In
Every service designed for banks, not generic financial services firms. We manage campaigns from compliance review through deployment, tracking deposit growth, loan origination volume, digital adoption, and relationship expansion metrics that matter to your board.
Deposit Growth Campaigns
Strategic marketing for checking accounts, savings accounts, money market accounts, CDs, and IRA deposits. Rate positioning analysis, competitive APY benchmarking, promotional rate structuring, Regulation DD-compliant disclosures, and customer acquisition cost optimization by deposit product and geography.
Mortgage & HELOC Marketing
Regulation Z-compliant mortgage and home equity campaigns. TILA disclosure management, APR advertising compliance, triggering terms review, QM/non-QM positioning, construction lending campaigns, portfolio retention marketing, and LOS integration with Encompass, Calyx Point, BytePro, or Mortgage Cadence.
Indirect & Direct Auto Loan Campaigns
Dealer network marketing support, direct-to-consumer auto loan campaigns, rate buydown program management, promotional financing offers (0% APR, deferred payment), fair lending-compliant targeting, and integration with RouteOne, DealerTrack, or proprietary dealer portals for indirect origination.
Commercial Banking & Treasury Services
C&I lending campaigns, commercial real estate financing, SBA 7(a) and 504 loan marketing, treasury management services (ACH, wire transfer, merchant services, remote deposit capture), cash management solutions, and commercial relationship manager enablement for middle market prospects.
Digital Banking Adoption Marketing
Online banking enrollment campaigns, mobile app download and activation strategies, person-to-person payment adoption (Zelle, internal P2P), mobile check deposit activation, eStatement migration, external account aggregation enablement, and self-service channel utilization optimization.
De Novo Bank & Branch Launch Marketing
New bank launch campaign management, branch grand opening marketing, market entry strategies, charter approval timeline coordination, FDIC insurance disclosure requirements, initial deposit gathering campaigns, and community engagement programs for de novo institutions and branch expansion.
Credit Card & Debit Card Programs
Credit card acquisition campaigns (rewards, cashback, secured, business cards), debit card activation and usage incentives, card controls marketing, EMV chip adoption, contactless payment promotion, and integration with card processors (TSYS, FIS, Fiserv CardValet, CO-OP Financial Services).
Bank SEO & Local Market Domination
Local SEO for bank branches, mortgage loan officer personal branding, commercial banker LinkedIn optimization, Google Business Profile management for multi-branch networks, MSA-specific keyword targeting ([city] bank, [neighborhood] mortgage rates), and branch locator optimization.
Full Regulatory Compliance Review
Pre-launch legal and compliance review for all marketing materials. FDIC/OCC/Federal Reserve compliance verification, Regulation Z (Truth in Lending), Regulation DD (Truth in Savings), Regulation E (Electronic Fund Transfers), ECOA/fair lending analysis, UDAAP review, CRA consideration, and state-specific banking regulations.
Why Banks Choose Us: Project Management & Deep Banking Expertise
Enterprise-Grade Project Management
We manage bank marketing campaigns like the complex, multi-stakeholder projects they are. Coordination with: compliance officers, legal counsel, marketing committees, executive leadership, board presentations, IT departments, core banking teams, branch managers, and lending officers. Detailed project plans, approval workflows, compliance checkpoints, deployment schedules, and performance reporting that aligns with your fiscal calendar and strategic planning cycles.
20+ Years Banking Campaign Experience
Our team has executed successful campaigns for community banks ($100M-$1B assets), regional banks ($1B-$10B assets), and larger institutions. We understand bank operations: cost of funds management, asset/liability committee (ALCO) priorities, loan-to-deposit ratio optimization, net interest margin protection, efficiency ratio improvement, regulatory capital requirements, and strategic planning imperatives that drive marketing strategy.
Core Banking Integration Specialists
Direct integration experience with major core systems: FIS (Systematics, Horizon, Profile, IBS), Fiserv (DNA, Precision, Premier, Signature), Jack Henry (Silverlake, CIF 20/20, Core Director), Temenos T24, Finastra (Phoenix, Fusion), and proprietary core platforms. API integration, data warehousing, customer segmentation, product cross-sell modeling, and marketing automation that actually connects to your system of record.
Proven Results Across Product Lines
Documented success in deposit growth campaigns (avg. 23% increase in new accounts), mortgage origination marketing (187% lift in purchase applications), commercial banking lead generation (47 qualified C&I opportunities per quarter), digital banking adoption (68% mobile app activation rate), and branch traffic optimization (34% increase in appointment bookings). Every campaign tracked to account opening, loan funding, or adoption metrics—not just clicks.
Core Banking System & Fintech Platform Integration
Marketing campaigns must connect to your core banking infrastructure. We integrate with the platforms banks actually use—not generic CRMs, but real core systems, loan origination platforms, and digital banking technology.
Core Banking Systems
FIS
Systematics, Horizon, Profile, IBS
Fiserv
DNA, Precision, Premier, Signature
Jack Henry
Silverlake, CIF 20/20, Core Director
Temenos T24
Global core platform
Finastra
Phoenix, Fusion LaserPro
CSI
NuPoint core system
Corelation KeyStone
Cloud-native core
Finxact
Modern core architecture
Loan Origination Systems (LOS)
Encompass (ICE)
Mortgage LOS leader
Calyx Point
Mortgage origination
BytePro
Loan origination platform
Mortgage Cadence
LOS & POS solution
nCino
Commercial lending platform
Loan Pro
Consumer lending system
Finastra LaserPro
Mortgage processing
Empower LOS
All-in-one origination
Digital Banking & Mobile Apps
Q2 Digital Banking
Online/mobile platform
Alkami
Digital banking solution
Backbase
Engagement banking
NCR Digital Banking
Omnichannel platform
Jack Henry Banno
Mobile-first banking
FIS Digital One
Consumer banking app
Fiserv Digital
Mobile banking suite
Zelle Network
P2P payments integration
Account Opening & Onboarding
nCino Bank Operating System
Commercial onboarding
Narmi
Digital account opening
Blend
Consumer banking platform
MeridianLink
Digital lending & opening
Additional Integrations: FICO, ChexSystems, Equifax, Experian, TransUnion (credit decisioning), Plaid (account aggregation), Salesforce Financial Services Cloud, HubSpot (with banking workflows), and custom API integrations for proprietary systems.
Ready for Bank Marketing That Actually Understands Banking?
Stop working with agencies that treat your bank like any other business. Partner with a team that speaks your language: ALCO, NIM, LDR, deposit beta, fair lending, Reg Z, core integration, and compliance-first campaign execution. Let's discuss your deposit growth, loan origination, or digital adoption goals.
Schedule Strategy Session