About Custody & Agency

Elite marketing performance with rigorous brand protection standards. We merge high-performance marketing with compliance frameworks, serving regulated sectors and high-potential creatives through audit-ready strategies that thrive under scrutiny.

This isn't corporate Brand Theater - This is intentional lifestyle, if we are going to do it, we do it well with intention and accountability

Custody

We take you in. Once you're under our custody, your brand becomes our responsibility. We guard it, build it, and treat your business growth like our own, because it is.

Custody means comprehensive brand protection through cybersecurity frameworks, accessibility compliance, and legal safeguards. Every strategy is safe, scalable, and court-proof. From security audits to reputational risk analysis, your growth is protected from the inside out.

We actively monitor, defend, and nurture your brand's digital presence with the same vigilance a guardian provides. Your reputation, compliance status, and competitive position are continuously protected under our watch.

Agency

We grant you the full force of our capabilities. With us, you don't just outsource—you gain Agency in the true sense of the word. You receive the power, tools, and experience to never be held back by access or lack of effort.

Agency means expert-led creative execution, advanced SEO strategies, sophisticated paid media campaigns, comprehensive brand systems, and intelligent marketing automation—all deployed at the highest level of performance.

We build the infrastructure, run the campaigns, monitor the risk, and manage the feedback loops so you can focus on what you do best. You gain fractional CMO leadership with world-class execution across every channel.

CCustody & AAgency

Conscious Accountability

Every decision, every campaign, every metric is made with full awareness of its impact. We take responsibility not just for results, but for the methods that create those results.

Creative Arts

We support select artists, musicians, and cultural innovators through subsidized programs that offer them our best-in-class services. Culture deserves the same protection and precision as capital.

Compliance Assessment

Every strategy begins with an audit. From ADA accessibility to digital privacy compliance, we diagnose risk and performance gaps before deploying solutions.

Competitive Advantage

We don't just level the playing field—we tilt it in your favor through strategic intelligence, advanced automation, and sustainable growth systems.

Continuous Accountability

Every campaign, every metric, every decision is tracked and optimized. We report precisely what matters with zero fluff and direct ROI logic.

Cybersecurity Aligned

All marketing systems integrate with cybersecurity protocols. Your growth strategies enhance rather than compromise your digital security posture.

Cultural Amplification

We believe powerful ideas deserve powerful infrastructure. From startups to artists, we help ambitious creators access enterprise-level marketing capabilities.

Crisis Avoidance

Proactive reputation management and compliance monitoring prevent problems before they become crises. We build shields, not just strategies.

Client Advocacy

We become fierce advocates for your success, treating every challenge to your growth as a problem we personally need to solve.

Our History

Custody & Agency emerged from a simple observation: most marketing agencies thrive off confusing their clients with padded, pointless reports, empty metrics and circular excuses. The real marketers are off pushing their own brands not printing reports in an agency model. So here we are -- proudly supporting our own brand with full transparency that we are confident, creative, competitive and hopefully ... on your team, not your competitors.

Founded by professionals who cut their teeth in both regulated industries and high-growth startups, we understood that the same rigor required for financial services marketing could elevate any brand. Why shouldn't a creative agency have the same security protocols as a bank? Why shouldn't a healthcare company have the same growth velocity as a tech startup?

We built our practice around the principle that protection and performance amplify each other. Secure systems scale better. Compliant campaigns last longer. Audited strategies deliver more predictable results.

Today, we serve Fortune 500 financial institutions and independent artists with the same commitment to excellence. Whether you're managing billions in assets or building your first album, your brand deserves both protection and amplification.

"Who will watch the watchers?"
Quis custodiet ipsos custodes?

— Juvenal, Roman Satirist

Our Overwatch Program

Someone needs to watch the watchers. In a digital landscape where agencies multiply daily and marketing "experts" emerge overnight, who ensures your marketing partners maintain the standards your brand requires?

Our Overwatch Program provides continuous monitoring, auditing, and optimization of your entire marketing ecosystem—whether you work with us exclusively or manage multiple vendors. We become the guardian of your marketing standards, ensuring every campaign, every vendor, and every strategy meets enterprise-level requirements.

Because in regulated industries, there's no room for marketing experiments that weren't designed to succeed from day one.

Our Commitment to Client Success

We measure our success by your sustainable growth. Not vanity metrics, not temporary spikes, but consistent, defensible, long-term business performance that can withstand market changes and regulatory scrutiny.

Every engagement begins with understanding your specific success criteria. We then build measurement frameworks that track leading indicators of that success, not just lagging metrics that look impressive in reports.

Our client retention rate reflects this commitment: when marketing becomes a competitive advantage rather than a cost center, partnerships naturally become long-term relationships.

We don't just want to be your marketing agency. We want to be the reason your competitors study your marketing strategy.

Meaningful Work, Flexible Lives

Great work comes from people who find meaning in what they do. Our team structure prioritizes both professional fulfillment and personal flexibility, recognizing that sustainable excellence requires sustainable work practices.

We offer remote-first operations, flexible scheduling, meaningful equity participation, and clear advancement paths. Our people work on challenging problems for interesting clients while maintaining the flexibility to pursue their own creative projects and personal priorities.

Professional development isn't just encouraged—it's built into our business model. When our team grows their skills, our clients get better results. Everyone wins when growth becomes collaborative rather than competitive.

We believe the best marketing comes from people who understand what it means to build something meaningful. That's why we hire creators, support artists, and maintain a culture where everyone's side projects are celebrated rather than tolerated.

Our Stoic Approach

We find deep satisfaction in helping others build something lasting. There's a particular joy in watching a startup grow from idea to institution, or seeing an artist's work reach the audience it deserves.

Our approach draws from Stoic philosophy: focus intensely on what you can control, accept gracefully what you cannot, and find meaning in service to others' success. We control strategy, execution, and continuous improvement. We accept market conditions, algorithm changes, and competitive responses. We find purpose in becoming the infrastructure that enables others' ambitions.

Working with startups and artists reminds us why marketing matters. It's not about manipulating audiences or gaming systems—it's about connecting valuable work with the people who need it most. When great ideas find their audience, culture advances and innovation flourishes.

This perspective keeps us grounded when working with larger clients and ambitious when working with smaller ones. Every brand deserves the same commitment to excellence, regardless of budget size.

"The best way to find out if you can trust somebody is to trust them."

— Ernest Hemingway

A Lighter Note

"We're so compliant, our terms of service actually make sense on the first read."

"Other agencies optimize for impressions. We optimize for depositions."

"We don't just A/B test campaigns—we A/B test our A/B tests. It's testing all the way down."

Marketing Services

CMS & Dev

Audit & Security