Search Engine Marketing

How To Vet a PPC Expert

Identifying an advanced PPC expert in Google AdWords involves looking for specific skills, experiences, and achievements that go beyond basic campaign management. Here are some indicators to consider: Certifications and Training: Advanced experts often have certifications like Google Ads Certified Professional, showcasing their knowledge through exams and continuous training. Experience Across Diverse Campaigns: Look for professionals with a track record of managing various campaign types (search, display, video, etc.) for different industries and business sizes. Strategic Thinking: Advanced e...

PPC
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Search Engine Marketing

Explain PPC To Me!

Hey there, kiddo! Let's dive into something super cool called PPC! Imagine you have a lemonade stand, and you want to tell everyone about your yummy lemonade. PPC is a bit like putting up a super colorful poster or shouting out loud to let everyone know about your stand! Okay, so what's PPC? Well, let's break it down. First, PPC stands for "Pay-Per-Click." It's a way of showing people things on the internet, like ads, and when someone clicks on those ads, the person who made the ad has to pay a little bit of money. It's kind of like when you drop a coin into a piggy bank, but the coin is for s...

PPC
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