Search Engine Marketing

State Of Google Search - January 2026

THE STATE OF SEARCH Google Algorithm Updates & AI Display Impact Last 90 Days: October 2025 – January 2026 Prepared by Custody & Agency | January 25, 2026 Built to Perform. Designed to Protect. Executive Summary The last 90 days represent the most significant disruption to organic search visibility in Google's history. Business owners face a dual crisis: traditional algorithm volatility combined with the aggressive expansion of AI-powered answer engines that fundamentally change user behavior. This isn't a temporary fluctuation—it's a permanent restructuring of how users discover and c...

Business Strategy
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Search Engine Marketing

SEO Is Not Dead - But Search sure is different

Hey team, let's gather 'round for a moment. Maybe grab some water, as we'll want to be really clear-headed for this. It feels like we're standing at a significant turning point, a genuine shift in how search and discovery work, and it's all being driven by AI. If 2024 felt like a big year for this, 2025 looks like it's going to be even more transformative, bringing both exciting possibilities and real challenges. For a long time, we've focused our conversations on search. We've spent a lot of time thinking about keywords, backlinks, and how high we rank, those '10 blue links'. We've even built...

SEO
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Search Engine Marketing

How To Vet a PPC Expert

Identifying an advanced PPC expert in Google AdWords involves looking for specific skills, experiences, and achievements that go beyond basic campaign management. Here are some indicators to consider: Certifications and Training: Advanced experts often have certifications like Google Ads Certified Professional, showcasing their knowledge through exams and continuous training. Experience Across Diverse Campaigns: Look for professionals with a track record of managing various campaign types (search, display, video, etc.) for different industries and business sizes. Strategic Thinking: Advanced e...

PPC
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Search Engine Marketing

Explain PPC To Me!

Hey there, kiddo! Let's dive into something super cool called PPC! Imagine you have a lemonade stand, and you want to tell everyone about your yummy lemonade. PPC is a bit like putting up a super colorful poster or shouting out loud to let everyone know about your stand! Okay, so what's PPC? Well, let's break it down. First, PPC stands for "Pay-Per-Click." It's a way of showing people things on the internet, like ads, and when someone clicks on those ads, the person who made the ad has to pay a little bit of money. It's kind of like when you drop a coin into a piggy bank, but the coin is for s...

PPC
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Search Engine Marketing

I just dont understand SEO!

Alright, kiddo, let's talk about something super cool called SEO! Imagine you have a treasure map, and you want everyone to find it. SEO is a bit like making sure your treasure map is the best and easiest one for people to discover. First things first, what's a treasure map without any hints or drawings? SEO is about making your website (kind of like your treasure map) have all the right words, pictures, and secrets so that when someone looks for something like your treasure, they find your map first. Okay, think about when you're searching for your favorite toy in your room. You look in diffe...

SEO
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Search Engine Marketing

Transactional Keywords for Chiropractors

Chiropractor near me" - National search volume: High "Chiropractic adjustment" - National search volume: Moderate "Back pain relief chiropractor" - National search volume: Moderate "Neck pain chiropractic care" - National search volume: Moderate "Spinal manipulation therapy" - National search volume: Moderate "Chiropractic wellness center" - National search volume: Moderate "Chiropractic consultation appointment" - National search volume: Moderate "Sciatica chiropractic treatment" - National search volume: Moderate "Chiropractic care for migraines" - National search volume: Moderate "Holistic ...

Business Strategy
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Search Engine Marketing

Is Your SEO Provider Taking Care Of You?

Common Deficiencies in SEO Services and Reporting Styles: Lack of Transparent Reporting : Some SEO services provide vague or insufficient reporting, failing to offer clear insights into the strategies implemented, their outcomes, or the metrics used to measure success. Overemphasis on Vanity Metrics : Services may focus solely on metrics like traffic volume or keyword rankings, overlooking more meaningful metrics tied to conversions, engagement, and ROI. Failure in Customized Strategy Implementation : Often, SEO services apply a one-size-fits-all approach, neglecting to tailor strategies to in...

SEO
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Search Engine Marketing

Transactional Keywords for Dentists

"Dentist near me" - National search volume: High "Dental checkup" - National search volume: Moderate "Emergency dentist appointment" - National search volume: Moderate "Teeth cleaning services" - National search volume: Moderate "Cosmetic dentistry near me" - National search volume: Moderate "Dental implants cost" - National search volume: Moderate "Root canal treatment" - National search volume: Moderate "Affordable dental care" - National search volume: Moderate "Pediatric dentist for kids" - National search volume: Moderate "Orthodontist consultation" - National search volume: Moderate "Too...

Business Strategy
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Search Engine Marketing

Transactional Keywords for Physical Therapists

"Physical therapy near me" "Physical therapy sessions" "Book a physical therapy appointment" "Physical therapy clinics" "Find a PT clinic" "Physical therapy consultation" "PT services in " "Affordable physical therapy" "Physical therapy evaluations" "PT treatment plans" "Best physical therapist" "PT for sports injuries" "Physical therapy for back pain" "In-person PT sessions" "Schedule a PT assessment" "PT sessions for flexibility" "Manual therapy sessions" "Post-surgery PT" "Therapeutic exercises with PT" "Rehabilitation sessions"...

Business Strategy
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